The collaboration with NYBA was preceded by a pitch and a test phase in which various agencies competed against each other. From the very first pitch, we knew that NYBA would be our new partner. This feeling was confirmed by the convincing results from the test phase, in which NYBA was able to prevail by a large margin. NYBA has established itself as a relevant partner for Live Nation in the area of performance marketing. The young agency provides us with extensive expertise both with strategic issues and operational implementation and takes over the entire online marketing for our artists, family entertainment and festivals across all channels. Mr. Hetzenegger and his team use innovative ideas and perfectly coordinated campaigns to effectively achieve our goals and target groups and achieve an above-average performance with an average ROAS of 6. We are very happy with our decision and would like to thank NYBA for their excellent work. We are pleased to continue working with NYBA.